Links to your site from other related sites are very important for search engines but it can be a lot of work. Normally it happens in one of two ways, first and more ideally a site has great content on it and someone will link to it because of the valuable content. In most other cases emails are sent between one site owner and another requesting a link exchange. That is typically called reciprocal linking. It is not the best way to get back links but it is very common. We found a program that helps facilitate that process. It requires that the site have a place to have links on it, so you have to place a “link resources” page on your site.
The best links to have is when a relevant authoritative site links TO YOUR site. One of the best ways this happens is when the link is in the middle of a paragraph. Here is an example on one of my websites – http://www.policesites.info/2010/11/06/the-proper-way-to-handle-a-police-officer/ See the link to the San Diego Attorney? He supplied the entire post just to get the link back to his site.
I have this arraignment for many of my police sites and my client’s sites. If anyone want to write an article that would work on any of my personal police career sites or my client’s bodyguard or security sites I’d be glad to place them with a link back to your site. This works better when the sites have a blog section like wordpress uses and when the articles are sent in html so they can be pasted directly in as a post.